Buena campaña de la cerveza Guinnes en South Africa, que aborda el siempre espinoso tema de beber con responsabilidad. Creo que el resultado es bastante llamativo.
La agencia a cargo fue Saatchi & Saatchi.
La agencia a cargo fue Saatchi & Saatchi.
Alcohol has long been associated with enjoyment and celebration. However, as a responsible producer of alcoholic beverages, Guinness® is committed to promoting responsible drinking and combating alcohol misuse. The best way to interact with a consumer when they're enjoying a night out is not through stern messaging but rather through an entertaining platform that will drive the message, that alcohol should not be abused, home.
The mat mimics the drunken lurch of someone who had consumed too much alcohol, disguised as dance steps.
The floor mat was then placed at entrances/exits to bars/pubs to remind drinkers to be more responsible when consuming alcohol.
Fuente: Ads of the World
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